Increase Kramp Finland's brand awareness amongst farmers, create a visual approach that differentiates from the usual Agri-marketing style.
Sponsor Maajussille Morsian ("Farmer Seeks Wife") TV show, using the "Rolling Parts" concept, as a basis for a supporting digital media campaign.
Brand awareness increase
Uplift in visits to "Find a Dealer" page
Uplift in visits to "Become a Customer" page