About mreaction

Hardworking, creative
Manchester bees with
Amsterdam's commercial nous.

Why
choose
mreaction?

01

We're driven by campaign results

Our award-winning campaigns are more than creative — they're built on solid business cases to deliver significant return on investment.

02

We're your strategic partners, not just consultants

Beyond presentations or aesthetics, we co-create programmes that bring long-term value to your brand: more revenue, more loyalty, more customers.

03

We think external and internal

We've learnt that campaigns have to resonate both outside and inside an organisation, and that aligning internal teams is essential to success.

The
team

Tim Craig

Managing Director

25+ years in the industry, both in Corporate (Liberty Global, Virgin Media, Ziggo, Veon) and Agency (Publicis Sapient) roles.

Every brand can create a meaningful story that, if thoughtfully activated, will motivate audiences to react.

Jon Butterworth

Creative Director

25+ years in the industry — agency and freelance. Designed identities and creative for top brands including NHS, Nestlé, AstraZeneca, Krispy Kreme, Kraft Foods and Red Bull.

We put brand storytelling at the core of all our work. If audiences don't feel a connection to the messaging, it's not doing its job.

Agile
by
design

A specialist network, on-demand.

Our small but mighty core team comprises Strategy, Creative and Project Management — enabling us to plan, create, design and execute in-house.

But we don't try to be experts at everything. Instead, we have a network of best-in-class partners: industry-specific strategy experts, research and insight, media strategy and buying, experiential, video production, localisation and more.

Our partners tend to be ex-group agency who have themselves built small, agile businesses. Collaborating with them means we can provide clients with on-demand, scalable resource — delivered through our single point of contact account management.

Recognition

Award-winning
B2B work.

Transform Awards Europe winners across 2022, 2023 and 2024. Effie Awards, Globee Communications Excellence, The Sign Awards and Global Social Media Awards finalists.

Award recognitions: Transform Awards Europe 2022–2024 winners, Effie Awards Europe, Global Social Media Awards 2024 Finalist

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worth solving?

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